JustLuxe.com

Fashion models wanted!

Are you a model that works during fashion month?

Do you want to featured on a major fashion website that could help get your name out there?

Then email me immediately at Jenna.Intersimone@gmail.com for my JustLuxe.com piece which will focus on the life of a model during fashion month! We can set up a time to speak over the phone or I can email you my questions.

Some of the info I will be asking about:

– Casting (when are you cast, what do designers look for, do you have to audition if you have walked before)
– Scheduling (are you running from one show to the next, is there any down time, do you have to turn brands down)
– Payment (what kind of money are you making, are there extra perks, do you get to keep anything from the show) *For this question, I can quote you anonymously*

If you are a busy and talkative fashion model who works during fashion week, I would love to get your input on this piece for a major fashion website that could help get your name out there!

Rag

British edge meets Italian grace in Alessia Prekop’s designs

Written for JustLuxe.com

England is a country notorious for dark, daring fashion with a focus on asymmetrical lines and abstract shapes. Italy, however, is renowned for elegant, feminine silhouettes featuring flirty colors and soft fabrics. So what do the two style-savvy locales have in common? Alessia Prekop, an Italian-born designer with a London label. This curious combination of style lives in every seam of Prekop’s collections. Her pieces hold elongated shapes that are fitted in tailored separates with both symmetric and asymmetric lines. Just like the women of Italy and England, the street-style clothing is made for the modern, daring fashion lover who is both powerful and graceful.

Photo Courtesy JustLuxe.com

Photo Courtesy JustLuxe.com

Prekop studied fashion design at Instituto Marangoni and graduated in 2010 before launching her line in 2012, which quickly caught the eyes of the style-conscious. After being acclaimed as “One to Watch” following the debut of her Autumn/Winter 2013 collection at New York Fashion Week, Prekop brought her work to London, a city that she knew would inspire her designs due to its bold nature.

“While I was living in Italy, my visits to London always left a great impression because of the eccentricity of the people that wandered its streets. Their fearless attitude represented a freedom of thinking; I knew I had to be a part of,” she said to Schon Magazine. “As a designer, the city’s rough, rebellious energy unconsciously provides a plethora of ideas that feed into my work.” But that doesn’t mean Prekop left her Italian roots back at home. “Italian style knows how to show a woman at her best,” she added. “In my work, I express a specific aspect of femininity by focusing on the beauty of the female form.” Prekop accomplishes this by embellishing her pieces as much as possible by using satin strips, ribbons, metallic sheen or other romantic finishing touches.

Photo Courtesy JustLuxe.com

Photo Courtesy JustLuxe.com

Now releasing her fourth collection for Spring/Summer 2015, Prekop is channeling the distressed housewife of Betty Friedman’s The Feminine Mystique, who meets the contradictory modern woman of the future. Incorporating soft, feminine colors in powder pink, cream and lilac alongside harsh, monochromic black, the collection showcases Prekop’s signature clean-cut lines alongside delicate crepes and ruffles. And quality is never sacrificed in the design of her work, which uses materials such as mohair, lamb hair and mélange wools alongside silky leather.

Although Prekop’s collections continue to appropriately change with the seasons having now translated to subdued, romantic colors for Spring/Summer 2015 after the edgy, dark styles of Fall/Winter 2014, her uncanny ability to juxtapose the dreamy, tender woman and strong, modern woman exist in every item of her growing work.

Photo Courtesy JustLuxe.com

Photo Courtesy JustLuxe.com

The $7k a Minute Event: The True Price of a New York Fashion Week Runway Show

Reposted and Written From JustLuxe.com

The most coveted time of the year is now complete. The cameras flashed, the models strutted and celebrity faces lined the front rows of New York Fashion Week. The fashion-conscious took in the newest trends from beneath the runway while getting ready to purchase their next season’s wardrobe. However, there are some at NYFW that have already emptied their wallets—the designers. NYFW is an incredible source of profit for the city. Each year, the legendary event earns $850 million for New York, according to the New York City Economic Development Corporation and reported by the International Business Times. By comparison the Super Bowl hosted at MetLife Stadium drew in half of that number. This comes to about $7,000 a minute, even more astonishing considering that shows regularly last 15 minutes. These colossal figures do not come easy. Designers at NYFW can expect to spend $100,000 to show at the bare minimum, ranging up to $1 million for prominent brands committed to presenting a true performance.

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Courtesy of Rag & Bone for JustLuxe.com

Marc Jacobs is one acclaimed designer who does not blink when it comes to dramatically showcasing his fashion. At his fall 2011 show, he spent $1 million; this year, he opted for something slightly less grandiose: a large, purple farmhouse and plushy violet runway for his utilitarian collection. Aspiring designers, however, attempt to save their pennies after sometimes committing their life savings to show at NYFW. Taking a great gamble in their spending, there is no guarantee that designers will later reap the benefits of having stores buy their merchandise and then being able to successfully sell it to customers. Dao-Yi Chow, co-founder of the menswear line Public School with Maxwell Osborne, told theHuffington Post, “In order for us to make money, we have to sell to the stores, and then the stores have to sell to the customers. All of that is a linear progression: We present; we get press; the buzz starts; the buyers come; and then hopefully the customers buy the clothes. All of that starts with the presentation.” Showing is even more imperative for designers who need a certain style of backdrop to accurately showcase their work. Ray, a menswear designer known for his Brooks Brothers collaborations, told the Huffington Post, “When I send a tie to an individual editor or a store, all they see is the tie. But here they see my world: It’s a rendering of my vision and my culture.” Venue choice is one of the most imperative assets for the branding of a label, bit it can also be one of the most expensive. Venues range between $15,000 and $60,000, the priciest being the Theater at Lincoln Center, the largest venue at NYFW. Another expensive venue includes the New York Public Library, a historical locale that commands a $50,000 starting price. Sometimes, designers can save by selecting a more obscure venue, but even this is not guaranteed. Ralph Lauren, for example, creates a unique space at Skylight Studios each season where a custom space is created after two to three weeks of labor, which does not come cheap.

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Courtesy of Shutterstock for JustLuxe.com

In the past, standard models were a bargain expense as they were frequently paid in merchandise. However, following the work of organizations such as the Model Alliance, which advocates for real payment, brands must now pay their models in monetary values. Smaller labels will pay $150 per model while larger brands will pay $200 to $1000 for a non-celebrity model. With 10 to 20 models working in an average show, this can get expensive, and some international brands will pay as much as $200,000 for all of their models. International celebrities used to line the front rows of every big-name fashion show and cost a hefty price. Today, designers rarely opt to recruit front-row celebrity attendees for their shows. If they do, their payment depends on their attendance at other shows, how much the celebrity ‘fits’ the image of the brand, how often their photos get published and how famous they are. Rihanna was paid $100,000 to attend Karl Lagerfeld’s show in 2010, one of the higher celebrity paychecks in NYFW history. A B-list fashion icon may receive closer to $15,000 or solely be paid in clothes, travel and accommodations. Backstage beauty is one of the few things that comes inexpensively to designers. A brand can actually get paid between $5,000 and $15,000 to showcase beauty products on their models. Other beauty brands, such as Maybelline, will provide their services for free as it most likely did for Lacoste this year, since it can be seen as a publicity act. Otherwise, teams of makeup artists can charge $5,000 to $100,000 per show.

3 Courtesy of Shutterstock for JustLuxe.com

Styling is another expense that can be very cheap or very expensive depending on the budget of the designer. Some designers choose to style a show by themselves, while others will hire an accomplished stylist for up to $8,000 a day for an average of two weeks. Designers can also hire a less inexperienced stylist for around $10,000. So how much does it cost to show at NYFW? There is no one-size-fits-all answer. Instead, it greatly depends on the preferences and budget of the designer. Regardless, in today’s cutthroat world of fashion, it is near impossible to showcase for less than six figures. However, from up-and-comers to established cornerstones of fashion week, a memorable show is imperative for success in the fashion business.